Skip to content

Cool Running Software Enters The Latin American Market With Dedicated Sales Rep Fernando Ramírez

Share on FacebookShare on TwitterShare on LinkedInShare by E-Mail
3-4 Minute Read
Latin American Sales Rep - Fernando Ramirez

Click on any section of this table of contents to quickly navigate to that area of the blog post. 

Lee este anuncio en español →

CRS Enters The Latin American Market

Sales, onboarding, and support are now available in Spanish

PONCE, PUERTO RICO — Cool Running Software has entered the Latin American market with the hire of Fernando Ramírez, its first dedicated sales rep for the region, effective July 2026. Fernando comes to the team from Tropical City Industries in Ponce, Puerto Rico, one of the oldest ice businesses on the island. Ice companies across Latin America can now go through sales, onboarding, and support in Spanish, working directly with him.
Fernando has spent his whole life in the ice business. He grew up in the plant, came up working every part of it, and today runs routes, dispatch, and daily operations at Tropical City Industries, which was founded in 1928 and is closing in on 100 years of making ice. His family has owned the company since he was a kid, and today it produces 60 tons of ice a day and distributes across the southern and southwest part of the island.
Tropical City Industries became a Cool Running customer in 2025. Fernando took to the platform immediately, and he is as tech forward as icemen come. The value was obvious to him inside his own operation, obvious enough that he joined the team to bring it to the rest of the region.
Fernando’s work in the region has already started. Cool Running serves ice companies today in Puerto Rico, Nicaragua, and Panama, and he has worked with these companies in Spanish as they came aboard or needed support, most recently Hielo Glacial, Cool Running’s first customer in Nicaragua.

Built and Sold By Ice Pros

Fernando fits a pattern at Cool Running. The software was built by people who ran ice businesses, and it is sold and supported by them too. His hire adds a lifetime of ice experience to a team already full of it.
Cool Running looks forward to what Fernando brings to the region and to the company as a whole. He offers a rare combination: raised in the ice business, fluent in Spanish and English, and deeply technical, the kind of customer who tests a platform hardest before trusting it.
“We are committed to the Latin American market, and Fernando is exactly what we were looking for. He fits the profile of what we are building at Cool Running, and the way he took to the software in his own business made that clear.”

– Tony Dickson, Founder of Cool Running Software

“Once we started with Cool Running, I understood the value right away. It changed how we ran our business. That is exactly why I joined the team, to bring it to other ice companies in Latin America.”

– Fernando Ramírez, Sales Rep for Latin America

What This Means For Spanish Speaking Ice Companies

Sales, onboarding, and support happen in Spanish with Fernando. The CR Driver app runs fully in Spanish, so drivers can work in their own language every day.
Cool Running serves ice companies worldwide on a platform built exclusively for the ice industry. Everything runs in one connected system, from orders and routing to driver workflows, merchandiser management, invoicing, and accounting sync. Ice companies plan, manage, deliver, and scale, all from the cloud.
Fernando will work with ice companies across the region, from Brazil and Mexico to Argentina, Colombia, Chile, Peru, Central America, and the Caribbean.
Ice companies that want to see the platform can request a demo, reach Fernando directly at fernando@coolrunningsoftware.com, or connect with him on LinkedIn. Hablamos español.
Request a Demo
Learn More About CRS

Frequently Asked Questions:

Yes. Cool Running Software serves ice companies across Latin America, with customers today in Puerto Rico, Nicaragua, and Panama and more on the way. Fernando Ramírez is the dedicated sales rep for the region, and sales, onboarding, and support are available in Spanish.

Yes. The CR Driver app runs fully in Spanish, along with English, French, and German, with additional languages available on request. Drivers can also run the app in one language while printing customer receipts in another.

The web platform is currently in English. However, sales, onboarding, training, and ongoing support are all available in Spanish through Fernando Ramírez, and the CR Driver app that drivers and field crews use every day runs fully in Spanish.

Fernando Ramírez is Cool Running Software’s first dedicated sales rep for Latin America. He grew up in the ice business at Tropical City Industries in Ponce, Puerto Rico, one of the oldest ice businesses on the island, founded in 1928. Tropical City became a Cool Running customer in 2025, and Fernando joined the team in 2026. You can connect with him on LinkedIn.

Ice companies can request a demo, or contact Fernando Ramírez directly at fernando@coolrunningsoftware.com
Share this post!

Related Posts

Latin American Sales Rep - Fernando Ramirez

El Programa “Cool Running” Entra Al Mercado Latinoamericano Con Fernando Ramírez, Su Representante De Ventas.

Southern Ice Exchange 2026

Cool Running Software Will Be Attending The 2026 Southern Ice Exchange Convention

Missouri Valley Ice Association and Southwestern Ice Association 2026 Joint Convention in Corpus Christi Texas"

Cool Running Software Will Be Attending The Missouri Valley Ice Association & Southwestern Ice Association Joint Convention in 2026